Hi there
I have a senior friend who, a few years back, was the main 'star' in an NZ tv commercial for a retirement village. She didn't live in the village. She's an actor.
My friend - let's call her 'Lola - arrived all spiffed up, ready for her day's work.
"Oh, no," the boss of the advert shoot tut-tutted. "Your jacket won't do. It's the wrong colour."
"Um..." Lola asked, "What colour should I be in?"
"Pink!"
"Pink?"
With a flourish the boss brought out a pink hoodie. "Here you are. Seniors love to wear pink. Oh, and you can keep it."
Lola was extremely happy to have a new (free) hoodie. And when the advertisement finally came out, she looked wonderful. She's a pretty good actor.
But I can't stop thinking about this pink thing. I don't know any seniors who wear pink. I have seen a few cruise ship passengers arriving in the capital wearing pink. American cruise ship passengers especially love to wear pastels, pale colours. It's how we spot these women travellers walking down Lambton Quay: crisply pressed white trousers, linen blouses, designer hoodies, often pink. With a Coach bag under an arm.
Maybe Lola will start a trend amongst kiwi oldies, making pink The New Thing. She could be a trend-starter...
PS: I spotted a new retirement village advert on tv the other day. The woman in it is wearing pink......