At the Martinborough Country Fair I picked up some colourful leggings. The tag read "To be worn at midnight when dancing beside a sparkling stream".
I bought a woolly hat in Queenstown. A label told me the hat had been "knitted beside a warm fire on a cold Queenstown evening".
If I'm dithering over whether to purchase or not, a cute message on an attached label could swing the buy for me.
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above photo: Queenstown from buffet restaurant at top of gondola.
