As my five readers know, I took a photo of the "Wellington Blown Away" sign when Weta first put it up on the hill leading to Miramar:
Then just recently the 'W' was replaced by a 'V' to advertise "What We Do In The Shadows", a vampire movie created by Taika Waititi and Jermaine Clement, and set in Wellington:
Yesterday, the sign was changed to "Wowington"
PS: one hour later: I now think it's to publicise The World of Wearable Arts (WOW) which is on next month. Several Weta workers, in the past, have had costume entries in WOW and won prizes in their respective classes (see a blog from last year). It's worth looking up past winners of WOW; you will be over-awed. I promise.